representation

representation

age, gender, personality, ethnicity/ race, ability/ disability, class/ status, sexuality, national, regional identity and issues and events representation

Stuart hall - a theorist who's idea's and arguments included how representation are constructed and                          how audiences would respond to them

encode the text - messages, representation - the audience decodes it

stereotyping - recognisable characteristics
semiotics - signs, signify

David gauntlet

representation on identity (media influence
he argues that media products provide us with tools and resources that we use to construct our identity

a character wears something and then you wear it too so it becomes a trend


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