representation
representation age, gender, personality, ethnicity/ race, ability/ disability, class/ status, sexuality, national, regional identity and issues and events representation Stuart hall - a theorist who's idea's and arguments included how representation are constructed and how audiences would respond to them encode the text - messages, representation - the audience decodes it stereotyping - recognisable characteristics semiotics - signs, signify David gauntlet representation on identity (media influence he argues that media products provide us with tools and resources that we use to construct our identity a character wears something and then you wear it too so it becomes a trend