semiotics



semiotics is the visual signs/ language to communicate

denotation - signifier e.g blue
connotation - signified e.g cold, calm, lonely

denotation - denotational level - literal meaning/ description

connotation - connotational level - associated meaning (interpretation)

polysemic:

mise-en-scene
sound
camera work
Image result for brokeback mountainediting

signs can become myths - a belief of what it means



film poster - broke back mountain

denotation - cowboy hat, mountains, lake, two men

connotation - western, serious, emotional film












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