semiotics
semiotics is the visual signs/ language to communicate
denotation - signifier e.g blue
connotation - signified e.g cold, calm, lonely
denotation - denotational level - literal meaning/ description
connotation - connotational level - associated meaning (interpretation)
polysemic:
mise-en-scene
sound
camera work
editing
signs can become myths - a belief of what it means
film poster - broke back mountain
denotation - cowboy hat, mountains, lake, two men
connotation - western, serious, emotional film
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