semiotics
semiotics is the visual signs/ language to communicate denotation - signifier e.g blue connotation - signified e.g cold, calm, lonely denotation - denotational level - literal meaning/ description connotation - connotational level - associated meaning (interpretation) polysemic: mise-en-scene sound camera work editing signs can become myths - a belief of what it means film poster - broke back mountain denotation - cowboy hat, mountains, lake, two men connotation - western, serious, emotional film